Huge Mistake #one: Making a Web site with Flash — Did you recognize in an exceedingly recent study, prime internet marketers discovered that having a web site created with Flash, truly decreased the response from prospects and customers by as much as 370 percent?

Here’s why: Your prospects and customers are possibly visiting your website using all varieties of various computers, connection speeds and internet configuration settings…

What might look great to one visitor may not even appear for one more! You’ll very simply have shelled out hundreds or maybe thousands of bucks to own a website created using the Flash technology, only to search out out that some of your guests will never see it! (Not to say the loading times can cause your visitor to shut your web site, never to come back again.)

Huge Mistake #2: The “Internet Catalog” Approach — You see this everywhere. Good, honest and hardworking businessmen and women get on-line to sell their merchandise or services, and have a web site created for them that contains a link to merely regarding everything they provide on one page. Their thinking goes along the lines of, “…well, I do not wish to leave anyone out. If they are available to my website, I wish to make positive I’ve got what they’re trying for…” — This approach of thinking may not be more from the truth.

Here’s why: There’s an ancient rule that goes back to the terribly beginning of direct-promoting on the internet, taught by the richest, most legendary and well-revered internet marketers of all time…

“Once you offer your prospects too several decisions, they become confused and aren’t positive what to do next. Confused individuals never purchase anything.”

Huge Mistake #3: Optimizing Your Sales Site for the Search Engines — You may see this taught in nearly every “web marketing” course, manual or eBook out there… “You want to optimize every page of your website for the search engines!” — After all, this false teaching is accepted as ‘gospel truth’ so usually that almost all net designers will offer to try and do this for you at no, or very little further cost…

What they do not understand is that sure words and phrases should be either re-worded (to create it “keyword wealthy”) or taken out utterly, just to be looked upon highly by the mighty search engines — and this could kill your sales, literally overnight.

Here’s why: After you or a employed internet designer optimize your sales page (i.e. any internet page designed to sell your product and services) to induce a higher listing in the search engines, you are going to possess to sacrifice the pulling-power of your sales copy (i.e. written sales material) simply to get those higher listings. Certain, this will bring you a lot of traffic — but what sensible is all the traffic in the world, if your guests arrive at your website and aren’t compelled enough to scan why they must order your product?

For years, it has been taught that you should forever strive to find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services…

Wrong Again! — The truth is that you should never optimize your sales page for the Search Engines. Instead, you ought to create tiny “entry pages” for every keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We have a tendency to will show you precisely how to do this quickly and easily and acquire *massive* targeted traffic from the Search Engines - while not ever *touching* your sales web site!)

Huge Mistake #four: Having a “Graphics-Primarily based” Website — Positive, graphics can definitely facilitate us to visualise a particular scenario or circumstance, product or service… However did you know that having a graphically-driven website can actually distract your visitor away from your sales message?

When all, your sales message (or “net copy”) is The #-1 most vital factor in an exceedingly web site that makes money. If your visitors are paying a lot of attention to your “professional graphics” than your sales message… you’ve simply lost another sale.

Here’s why: You’ve got got approximately seven seconds from the time your visitor arrives at your website, to the time they decide whether or not to buy your product, get more data or leave. If you have got a graphically-intensive web site, your website can most likely still be loading past your seven-second time limit.

That’s a “client-killer” in and of itself - however, the important reason lies among the very fact that the bigger, brighter and a lot of lovely your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting an acquisition, and losing a customer.

Huge Mistake #5: Planning a Website with Zero Marketing Expertise — Most web designers don’t have any idea how to form cash on the net, with something other than their style services. It isn’t their fault - they simply don’t have any or very very little marketing and sales experience. When all, they are just website designers…

However, having your web site designed by someone with Zero net promoting expertise is like buying a street-automotive without an engine… it will not go anywhere, and it’ll just waste it slow and cash!

For help on website design please visit www.onlinewebconsultants.com

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Posted February 8th, 2010 by This entry was posted on Monday, February 8th, 2010 at 7:09 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.